Skip to content
Products
Open Auto Appy
Learn the basicsFor everyone5 min read

What is an AI agent?

A normal workflow follows the exact steps you set. An AI agent is given a goal and works out the steps itself, using tools you allow, such as your CRM, WhatsApp or a web search.

Animated explainerHow an AI agent works
YOUR GOALFollow up this week'ssite-visit leads.in plain wordsREPORT6 buyers messaged2 booked a revisitThinkUse a toolLook at resultTOOLS YOU ALLOWCRM · find leadsWhatsApp · sendCalendar · bookWeb searchWaiting for your OK…

1A workflow follows the steps you set. An AI agent is given a goal and works out the steps itself.

2Arjun gives it a goal: "Follow up with this week's site-visit leads, personally."

3It thinks about what to do first, then uses a tool: here, reading new leads from the CRM.

4It looks at the result and decides the next move: write a message for each lead and send it on WhatsApp.

5It repeats until the goal is met, then reports back. You choose which tools it may use, and risky actions can wait for your OK.

Workflow (routine) AI agent
You give it exact steps, in order a goal, plus the tools it may use
Good for jobs that are the same every time jobs that need reading, writing or judgement
Predictable? completely mostly; you can make it ask before acting
Example Vidya: “Save every enquiry and send a demo invite.” Skyline: “Follow up with this week’s site-visit leads, personally.”

A simple rule: if you can write the steps down, use a workflow. If the right next step depends on what the AI reads, use an agent. You can also mix them: an AI step can sit in the middle of an ordinary workflow.

When you create a new agent, Auto Appy asks how it should work:

Kind What it does Where it’s built
Routine Known steps in order across your apps. Workflow editor
AI action An AI step chooses from tools you allow to finish a task. AI agent builder
Guided chat Customers follow your questions and buttons on WhatsApp. Auto Appy AI
AI chat A bot answers customers in its own words from your sources (FAQ, documents, products). Auto Appy AI
Specialist One focused job: something in, a result out, such as turning a call recording into notes. Auto Appy AI
  • Choose the tools. An agent can only use the apps and actions you give it.
  • Ask first. Actions that change things, such as sending a message, can wait for your approval.
  • Check the history. Every run is recorded, step by step, so you can see what the agent did and why.
  • Start small. Give an agent one clear job, watch a few runs, then widen it.